In addition to selling designer dresses, fabulous shoes and must-have handbags, on July 9, the world’s premier online luxury fashion destination, Net-A-Porter is preparing to launch its new activewear category ‘Net-A-Sporter‘; with the promise of sportswear as chic as everything else in your closet.
Once launched, this segment of the site will offer apparel suitable for virtually every sporty activity (tennis, yoga, ballet) which are easily translated from the gym to your everyday life. “It was important to us from the beginning that the pieces themselves were not only performance-based but that they could also be incorporated into our customers’ personal style” said Net-A-Porter’s president Alison Leohnis to The Telegraph. Net-A-Sporter will play host to brands like Stella McCartney for Adidas, Lucas Hugh and NIKE.
Net-A-Sporter will be premiering new activewear brands and also exclusive activewear brands that have not previously been available online and I can say with reasonable certainty, that these collections will be coveted by fitness enthusiasts who have the desire to be both fit and fashionable whilst working out.